People from all over the world make the trek to Austin, TX each year for the interactive, film and music festival called South By Southwest, or SXSW for short.  From March 11th-20th this year, downtown Austin is transformed into a buzz of activity – buildings get a facelift and revamped into new venues, parking lots are converted into branded places to hang with friends, and people line the streets.

One place that has really made a mark at the 2011 SXSW festival is the Pepsi MAX Lot at 3rd Street & San Jacinto.  Last week, it was a plain old parking lot.  This week, it’s the place to be for happy hours, a wi-fi lounge, delicious food, foursquare & ping pong, lots of free Pepsi MAX and even CUSTOM FLIPBOOKS!PicFlips flipbooks at SXSW with Pepsi MAX

Guests were blown away when they received a free flipbook within minutes of making a short video clip inside the PicFlips studio.  Make a funny video with friends…get a flipbook…flip the pages and see you and your friends inside the pages!  The response was unbelievable!  The PicFlips mobile flipbook studio was set up on Saturday, March 12th, 2011 at the Pepsi MAX Lot for an after-party.

PicFlips Flipbooks will be back for Pepsi MAX’s Monday event featuring Big Boi at the Seaholm Power Plant and for next Saturday’s event at the Pepsi MAX Lot, Snoop Dogg’s Funk n Soul Extravaganz featuring Snoop Dogg, Mayer Hawthorne and the County, and DAM-FUNK.  See ya there!